Vintage Ad Spotlight: 1945 WWII Dixie Cup Ad, Canteen Hostess

The snow is finally melting, the birds are singing, and we’re looking forward to Springtime! No more shoveling, no more hauling wood, and no need for six layers of clothing to step outside.

We can finally get back to business. So here we present another one of our most popular vintage ads. The latest and greatest as clicked on by you, our faithful customers.

This time we have a 1945 ad for Dixie Cups featuring a WWII Canteen Hostess. In addition to a regular Dixie Cup, she also holds our favorite . . . the Ice Cream Dixie.

1945 Dixie Cup Ad, Canteen Hostess

Just a little bit of history on this chilly treat:

Manufactured by The Individual Drinking Cup Company, the Dixie was initially called the Health Kup. The flu epidemic after WWI led more companies to enter the cup-making business, so to set it apart from it’s competitors, the name was changed. In 1919, the Health Kup became the Dixie Cup, named after a line of dolls made by Alfred Schindler’s Dixie Doll Company in New York.

Why would they name a paper cup after some dolls? I couldn’t tell you.

After 1923, an idea came about to merchandise an individual serving of ice cream in a Dixie Cup. The company’s first contracts were with Weed’s Ice Cream Company of Allentown and Carry Ice Cream Company of Washington, D.C. A 5 oz. cup would sell for ten cents. The first experiments were a disaster, but the company soon developed a smaller, more rigid 2 1/2 oz. cup that would not absorb moisture or crumble in the filling process, that would sell for five cents. After that, Mojonnier Brothers, authorities on the engineering of filling devices, created an automatic machine to fill a paper cup with two flavors of ice cream at one time. Ice Cream Dixies earned almost instantaneous consumer acceptance.

So there you have it. The Ice Cream Dixie!


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