Archive of Category ‘vintage booklets. catalogs, pamphlets‘


Vintage 1939 Facts About Macy’s Booklet

We’ve been very lax about updating our blog lately, and we apologize. There are so many things we want to share with you . . . if only there were more hours in the day!

We just listed a bunch of vintage and antique booklets and catalogs but one of our favorites is this vintage 1939 booklet from one of the world’s most famous department stores: Macy’s.

Filled with photos and facts about the Macy’s of 70+ years ago. More or less a Q&A with questions such as:

  • How many selling floors are there in the store?
  • Did you ever count the different things you offer?
  • How many people work in Macy’s?
  • Where does Macy’s staff come from?
  • Are they college people?
  • Do Macy people ever get a vacation?
  • What about convalescence?

And so on.

Fun facts from this booklet:

  • Macy’s had 55 passenger elevators and 58 escalators.
  • They made their own electricity by diesel and steam-generator
  • The value of the goods in the store back then was about sixteen million dollars
  • They did not accept credit cards, but they did have what was called “Depositors’ Accounts.”
  • Macy’s had their own hospital on the 19th floor.

A fun look back at this enduring store. And my, how things have changed! website update

We have just added some nice vintage catalogs: 1931 Vintage School Supplies Catalog; 1925 Bonwit Teller Gift Catalog; 1901 Montgomery Ward Mini Catalog; Antique Wheelbarrows & Scrapers Catalog; a fabulous Antique 1900 Butcher Supplies Catalog; and others.

We have also added some great old Victorian Trade cards.

Antique 1915 Bellas Hess Fashion Catalog

We’ve just listed a fabulous Bellas Hess 1915 Antique Fashion Catalog for Men, Women & Children.

Bellas Hess was one of the large merchandise catalogs of its time, along with Sears, Alden’s, Spiegel, and Montgomery Ward. From what we gather, it began as National Cloak & Suit in the late 1800’s and was renamed Bellas Hess around 1910. In the mid 60’s Bellas Hess fought a bid by Illinois that was trying to force it to collect state sales and use taxes. The Supreme Court ruled with Bellas Hess; that a company had to have “nexus” with a state to be liable for the tax; otherwise, the taxes could not be imposed. That decision led to a period of huge growth in the mail order business. However, in spite of all that, Bellas Hess filed for bankruptcy in 1971 and eventually went out of business.

The catalog, now a piece of history, is fully illustrated in black & white with several pages in color. It’s an absolute joy to look through. The clothing styles are fascinating to look at, as are the gift items, jewelry, accessories, and so on. A pair of shoes cost an average of $2 and a chic dress cost about $5-$9.
Bellas Hess 1915 Fashion Catalog