First Hostess Cakes, Now Kodak!

First it was Hostess Cakes, and now it’s another American icon, Kodak. The struggling company, which has been around for over 100 years, has also filed for bankruptcy.

I used to work at Grand Central Station and will always remember seeing the huge Kodak “Colorama” on display. The Colorama, promoted as the world’s largest photograph, was a backlighted transparency measuring 18 feet high and 60 feet across. The picture changed every 3 weeks, and it was always fun to see the new colorful photo on display.

Here’s a look back at some Kodak print advertising throughout the years.

We love this early 1903 ad for the “Kodak Developing Machine:”

Who doesn’t remember the Kodak Brownie? Here’s a 1924 ad for the Brownie Gift Box (“The Whole Shootin’ Match All in One Box.”):

Not quite as well know as the Brownie, were the “Vanity” kodaks in 5 colors. Here’s a 1928 ad showing the set:

In 1930, to commemorate their 50th Anniversary, Kodak put aside 500,000 cameras, and offered them free to children born in 1918:

In 1942, Kodak unveiled this two page ad boasting of all the medals Kodak scientists had won.

And finally, who doesn’t remember the little “Fotomat” booths where you could drop your film off in the parking lot. Here’s a 1971 ad complete with 50¢ off coupons:

We hope Kodak can make it through their struggles. We’d love to be able to show 50 more years of Kodak ads!


 
 
 

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