1942 Racist Dairy Ad ~ Men Without Milk

Original vintage magazine ad extolling the benefits of milk and milk products. Terribly racist ad text belittles the health and appearance of Japanese people, comparing them to hardy, healthy Americans. Ad was approved by the office of Paul McNutt, Director of Defense Health and Welfare Services.

Tagline or sample ad copy: The short stature of the Japanese, their bowed legs, their frequent poor eyesight, are all blamed on inadequate diet—particularly lack of milk! But watch a six-foot American truck driver eat HIS lunch.

Publication Year: 1942

Approximate Ad Size (in inches): 8¼ x 11

Condition: Good