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Original vintage magazine ad for Libby's Evaporated Milk. Features a photo of Boy Scout Patrol Leader Vincent McCalla, of Troop 50 in Lockport Illinois. Ad text tells of how the scout troop held a contest using the "Libby Plan" (bringing in milk labels) to win complete Boy Scout uniforms.
Tagline or sample ad copy: He won his uniform from the troop! And the troop got the uniform without cost!
Publication Year: 1935
Approximate Ad Size (in inches): 10 x 14
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