1916 EVeready Flashlight Ad ~ Rename the Flashlight Contest

Original vintage magazine ad for Eveready Flashlights. Ad suggests the name "flashlight" should be replaced with something new and offers a $3000 contest prize to the person who comes up with the best new name.

Tagline or sample ad copy: Twenty years ago, when the harnessing of electricity was still much of a novelty, when automobiles were three parts joke, and one part hope deferred, a man with a vision dreamed of carrying a pocketful of electric light into the dark, ready for instant use.

Publication Year: 1916

Approximate Ad Size (in inches): 10¼ x 15

Condition: Good to VG